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The free SEO check

Screenshot of the free SEO check
Result of the SEO check with the most important OnPage factors

Compliance with the guidelines for search engines is an important factor for SEO success and therefore the ranking of a website. The SEO check examines your website and shows you errors and problems that prevent a good ranking. Search engines like Google now use several hundred ranking signals to evaluate a website. However, various technical SEO factors must be error-free for a URL to have any chance of ranking well.

The SEORCH SEO Check is free and checks more factors than any other SEO Checker. You can analyze your page, then make improvements and just do an SEO analysis again. Each URL can be checked as often as required. You can easily generate a PDF from the finished analysis or save the URL of your personal SEO check to work with it later.

What does SEORCH's SEO Check inspect?

The SEORCH SEO-Check inspects all important components of search engine optimization. This includes, among other things, whether your website meets the Google quality guidelines. You can only get a good ranking if important parts of your website are accessible and readable for search engines. Currently there are well over a hundred factors from different areas, how fast is your page, can texts, images and links be crawled, do you use semantic HTML tags, does your website also work on mobile phones and tablets, is there duplicate content, etc.

OffPage SEO result screenshot
Offpage SEO result
Excerpt from the SEO checks:
  • Title tag and meta information (e.g. the meta description)
  • the text of the website
  • internal and external links
  • external SEO factors like backlinks
  • Visibility of the relevant keywords
  • Structure and content of the headings
  • Number of images and missing ALT tags
  • Semantic HTML tags
  • HTTP status codes
  • Canonical and Hreflang Tags
  • whether a robots.txt is available
  • the loading time or page performance of the URL
  • the optimization for mobile devices
  • and much more

Even professionals sometimes forget about relevant SEO optimizations. SEORCH was born for this very reason. A quick and complete SEO check to make sure that everything is ok with the website and that there are no SEO errors that prevent ranking.

How can you improve your rankings in Google with an SEO check

Screenshot vom technischen SEO Check
Technical SEO Check

Even if search engines like Google try to crawl and analyze every website correctly, this is not as easy as it might sound.
A URL that should rank in Google for a search term must be accessible, it should load quickly and include a reasonable amount of text, images, lists and tables (if useful).
This can all be checked by yourself or with an SEO checker. Most SEO tools check other factors that are not obvious to a normal user. For example, if a URL is blocked in the robots.txt or if it has a "noindex" tag, it cannot be found using a search engine.
If the content of the URL is multiple or if the page takes a long time to load Ranking possible, but it will be difficult to be shown in the top 10 search results. If a page is not optimized for mobile phones and tablets, it may be that the page gets a decent ranking on the desktop but cannot be found in a search on the mobile phone. So an SEO checker can help you with all of these, detect problems and fix them.

Overview of elementary SEO and ranking factors:

This table should primarily give you SEO tips and show you how to get started with search engine optimization before you spend a lot of money on an SEO tool. First try to understand why, which SEO factor needs to be optimized. If you are thinking of booking an SEO tool, first register at Google Search Console . This tool is provided free of charge by Google for every operator of a website and can help you to optimize your website.

SEO Check Objective of the exam Priority
Mobile If there is a mobile version of the website, is the page responsive? high
Page Speed ​​ The loading time is on average less than 3 seconds. (Full stack, test multiple pages) high
Core Web Vitals The Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS) are adhered to high
Title Tags All title tags are unique, have the right length and match the content of the page (SERP snippet design) high
Meta Descriptions All meta descriptions are unique, have the right length, fit the content of the page, represent USPs and have CTA (SERP Snippet Design) high
Headlines (H-Tags) Exist, correct hierarchy, keywords are used in headings medium
HTML validity No (few), non-critical errors medium
HTML content Clean HTML, little external JavaScript and CSS resources, little inline JS and CSS, little third party scripts medium
robots.txt Must be valid. SEO content is accessible. Images, CSS and JS are not blocked. high
Nofollow links A good page structure does not need nofollow links or these are used sensibly. low
Canonical tags Use where necessary, if there is a risk of duplicate content, important pages must have a correct canonical tag. medium
Hreflang Tags / i18n Necessary? Technically correct implementation. medium
URL parameters No URL parameters, if so, then with canonical tag medium
XML sitemap All existing SEO relevant pages are included and are transmitted to the Google Search Console medium
Redirect chains There are no redirect chains medium
HTTP 404 status codes No internally linked 404 pages medium
HTTP 301 or HTTP 302 status codes No internally linked 301/302 redirects medium
Bot Crawler Ability (Crawlability) An SEO crawler comes completely through the page and records the number of pages that Google knows or reports in the Search Console. high
URL structure URL structure that is understandable for users, easy to read and logically structured according to the navigation medium
Directory levels As much as necessary and as little as possible (3-4 levels are good) low
Duplicate Content (Text) No internal and no external duplicate content high
Duplicate Content (technical) Make content accessible only under one domain. Delivery of the page with / without www. Use of http / https. Both methods only 301 forwarding high
Text quality, text length High quality texts, semantics, tables, videos, graphics in relation to the main keyword of the page high
Keywords Correct keyword signals to Google? No good ranking without a concrete signal. high
Rich Snippets / Structured Data Use when the use makes sense medium
Navigation Navigation accessible to the Googlebot, understandable for the user, use of NAV tags. high
Breadcrumb Breadcrumb available, enriched with structured data low
Internal linking SEO relevant pages have to get the most links, linking with varying keywords high
External linking Ideally, the external links point to high-quality, topic-relevant pages low

Which SEO tool do you need?

Screenshot Google Search Console
View of the Search Console

In order to optimize your website and thus achieve better ranking results, you usually don't need expensive SEO tools. The free SEO tools now provide a wide range of functions. As mentioned above, you should first log into the Google Search Console. Once you have understood the results displayed in the Search Console and corrected them if necessary, you have to think about which keywords you want to rank for. An SEO tool like SEORCH Ultrasuggest is suitable for this. To check more than one page at a time there is SEO Crawler, they show you all technical problems and errors that a search engine can have with your site. In order to write good texts you have to think about what your target group expects from your content. Always design and write your content for users, ideally better than your competitors, and supplement the text with images, videos, tables and lists. The Content Briefing Tool can help you with this.
After you've put a lot of work into your site, you can also monitor the rankings of the search results. Search engines update frequently and the rankings can fluctuate accordingly. To monitor the ranking history of a domain and its keywords I use the Keyword Monitor.

Screenshot of the SEO crawler
A good SEO crawler visualizes the domain
Necessary SEO tools:
  • Google Search Console
  • Support for keywording
  • SEO Check
  • SEO Crawler
Optional SEO tools:
  • Support for writing good texts
  • Ranking monitoring
  • Page Performance Tool
  • Backlink Monitoring
  • Duplicate Content Tool

Frequently asked questions - FAQ

What is an SEO check?

An SEO check is a tool that checks your website for technical errors or problems with search engine optimization. These tools act like a search engine when you get the page. As a result, they create a list of all checked SEO factors and show where pages need to be optimized.

Why do an SEO check?

With a good SEO check you can see at a glance whether a search engine can easily index all the content of the page. The check is a quality assurance for publishers, bloggers and a standard in online marketing.

How does an SEO check work?

An SEO check is software that behaves like the Google Crawler / Google Bot. The software tries to imitate Google's behavior and also to make all problems that may arise for the user visible.

How can I check an entire domain?

So-called SEO crawlers are available for this. These follow the links within pages and crawl through a website. The results are far more extensive than with a normal SEO check, as a large number of pages usually have to be analyzed.

What do I do with the result of the SEO check?

That depends on your level of knowledge of HTML and web technologies. You can usually fix many errors and problems yourself in the blog software, the shop or the CMS. In addition, you can contact a web developer and ask them to fix the errors.

Why is an SEO Score not useful?

If technical exams are shown in only one number, it is possible to achieve a high score but still have serious errors on the website. It is safer and better in the end to look at all errors in detail.

How do I start with search engine optimization?

Ideally you have a website that you want to optimize. You think about which keywords you want to rank for and start to integrate good, high-quality and extensive text on your page. Use an SEO check to find bugs and try to fix them. This is not easy at first, but over time you will understand more and get better at SEO.

What is the difference between technical SEO and content SEO?

Technical search engine optimization ensures that a page can be crawled quickly, that all important meta information is available and that there is nothing that stands in the way of the success of content SEO. Content SEO affects everything that a user can see or read on a website, i.e. texts, images, videos, etc.