Search Engine Optimization - Hints

SEO Hints - TITLE Tag:

The perfect Title Tag:
  • most important keyword of the page at the beginning of the title tag
  • should animate to click, exciting, litte filler words, complete phrases
  • no longer than 70 characters!
  • should describe the content of the page
  • brand name at the end separated by a hyphen or a pipe
Bad Title Tag:
  • 10 keywords separated by commas
  • all pages have the same title tag
  • only the brand name
  • far too long title tag stuffed with keywords
  • boring, no statement, not exciting
Code example:
      Primary Keyword - secondary keyword
      freezes hell | Brand name
Further information:
Google Serp Snippet

SEO Hints - META Description:

The perfect META Description:
  • 150 - 160
  • encourages the user to click
  • interesting and exciting, easy to read
  • focus on the goal of the page
  • should describe the content of the page
  • describes the page with the main keywords
Bad META Description:
  • pure keyword stuffing
  • difficult to read, no text flow
  • does not describe what the user gets to see on the page
  • boring, no statement
  • all pages have the same meta description
Code example:
    <meta name="description" content="
    SEO - onpage optimization - How good is a website optimized for search engines?
    Check the onpage factors and improve your website.
    " />
Further information:
Google Serp Snippet

SEO Hints - Text / Content of the Body Tag:

The perfect Text:
  • has at least 500 words
  • is for users, not for search engines
  • has a keyword density between 3 and 5%
  • is of high quality
  • is not a copy from other pages
  • has lists, tables, pictures
  • has paragraphs, headings, subheadings
  • has internal and external links to related topics
Bad Text:
  • consists of text with no semantics
  • has no images
  • was written just for search engines
  • has spelling errors
  • has many ads
  • does not have the keywords in a good context
  • is hard to read
  • is boring
Read your page and ask yourself:
  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

SEO Hints - Performance, Loading Speed:

Good for performance:
  • fewer requests, less file loading
  • shrink all files that are delivered to the browser (gzip)
  • combine CSS files to one single file
  • combine JavaScript files to one single file
  • use CSS sprites for images
  • use inline images / data URIs if possible
Bad for performance:
  • lots of requests to small images
  • usage of different webfonts
  • slow webserver, CMS / blog without caching
  • uncompressed JS, CSS and images
  • comprehensive source code
  • many third party elements (Twitter, FB, Google, Tracking), mean lots of additional http requests
Further information:
  • it depends on the website what is good or what is bad
  • we think a total website size of under 750 kb is good
  • max. 500 kb of images and max. 5 CSS and JavaScript files should be a good reference
  • but consider that this is different from browser to browser, the available bandwidth of the user
    and its location also play a big role
  • more typical performance problems: too many HTTP requests, inline CSS and JavaScript
    wrong graphic formats, too many alpha channel transparency, improper compression of pictures,
    no GZip compression ..
  • good tools for website performance are Webpagetest and YSLOW

SEO Hints - Sites in Google Index:

  • more pages tend to be better than a few
  • the number of pages corresponds to that of the analyzed site
  • the broader a website is thematically the more pages are needed
  • if Google returns 0 pages, then the site is not known to Google and can not rank
  • the number of pages is lower than the number that are actually present
  • the number of pages is higher than the number actually present, this usually means that parts are indexed multiple times
Further information:
  • a search engine requires a certain number of pages to consider the site for a specific topic.
  • we recommend at least a high two-digit number.

SEO Hints - Google PageRank:

Further information:
  • is a historical ranking factor that is hardly relevant.
  • Page Rank updates are very rare (less than once a year).
  • PageRank is only a small aspect that Google uses in the Hummingbird algorithm.
  • PageRank 0 means the page is not known by Google.
  • a low PageRank value is 1 to 3.
  • a medium PageRank value is 4 to 6.
  • a high PageRank value is over 6.

SEO Hints - Social Networks:

  • the website has an account in all relevant social networks and a share function onsite
  • account is maintained and managed, users are encouraged to ask questions and discuss
  • tweet, share and like buttons for all social Network Tools with adjusted headline, content and picture (Open Graph and Twitter Cards)
  • the account is only used to post links
  • orphaned account
  • questions from users are ignored
  • little or no likes, shares and tweets
Further information:
  • many likes, tweets, shares, etc. show if a page has interesting content
  • you only should do social media if you really have time for it
  • because social networks need to be managed and maintained daily
  • Users typically share only things in social networks which bring them an advantage or are exciting, fun ..
  • Google searches social networks for links, this can result in a faster indexing of the website.

SEO Hints - Headings:

  • headings contain important keywords are not too long and do not repeat on other sites
  • 1 H1 Tag, 2-3 H2 Tags and 6-7 H3 Tags per site, depending on the length of the text
  • Clear hierarchy, H1 -> H2 -> H3, etc.
  • H tags contain pictures or graphics
  • contents of the h tags are not unique
  • for example if the h1 tag contains always the name of the website or company
  • too much h tags with little text
Further information:
  • H Tags structure the text and improve the readability
  • should describe or summarize the following text
  • not too long, not too short
  • help search engines to determine the purpose of the site

SEO Hints - Mobile:

  • responsive Webdesign, one website for all devices
  • do not use Flash, Popups or small fonts
  • be sure your website fits the viewport of the major mobile devices, buttons and links must be large enough
  • incorrect handling of different user agent strings
  • the site is responsive but the meta viewport width=device-width is not set
  • robots.txt prevents the googlebot from crawling of CSS and JS files
There are three ways to point the Google Bot to a mobile version of the website:
  • via <meta name="viewport" content="[VIEWPORT SELECTOR]"> markup (responsive webdesign)
  • via <link rel="alternate" media="[VIEWPORT SELECTOR]" href="[ALTERNATIVE URL]"> markup (alternate mobile URL)
  • via Vary: User-Agent HTTP Header (different versions of the same URL for mobile devices)
  • Google recommends the responsive variant but treats all methods the same.
  • Only one method should be used
  • If the mobile version is served via a different URL the mobile URL requires a canonical tag that points to the desktop version.